Family Internet Portal Strategy

Family internet portal strategy is Chen Tianqiao / 陈天桥 and [[Shanda|盛大]]’s attempt to turn online entertainment assets into a living-room entry point. No.202 盛大的盛大，传奇的传奇 | 中国互联网故事20 adds the concept through [[ShandaBox|盛大盒子]], acquisitions in games and content, and the idea that a company could become a networked entertainment platform rather than only a game operator.

The source shows both the appeal and weakness of the strategy. [[ShandaLiterature|盛大文学]], [[Qidian|起点中文网]], [[Haofang|浩方]], [[Bianfeng|边锋]], [[Ku6|酷六]], and the [[Sina|新浪]] stake purchase all make sense as pieces of a content-and-entry-point puzzle, but bandwidth, hardware cost, regulation, user habits, and partner dependence kept the system from closing.

Connections

• [[ShandaBox|盛大盒子]], [[Shanda|盛大]], and Chen Tianqiao / 陈天桥 — source case.
• [[ShandaLiterature|盛大文学]], [[Qidian|起点中文网]], [[Haofang|浩方]], [[Bianfeng|边锋]], and [[Ku6|酷六]] — content and platform pieces.
• Founder Vision-Timing Mismatch — diagnostic concept for why the strategy was early but not durable.