concept Updated 2026-07-08 Tags: Governance, Economics, Purpose

Human Flourishing Profit

Human flourishing profit is Eric Ries’s reframing of a for-profit company in Eric Ries: Incorruptible by Design. Instead of treating profit as revenue minus cost, Ries argues that a good company should be judged by whether it maximizes human flourishing, especially when accounting profit hides deferred liabilities, negative externalities, or the use of human life as an input.

Key Claims

  • Accounting profit can look positive even when a business shifts harm onto workers, customers, ecosystems, or the future.
  • The concept gives Purpose Driven Business a sharper governance test: mission must be expressed through structure and consequences, not only values language.
  • Shareholder Primacy becomes suspect when it treats financial return as the only real output of the company.
  • Trust As Business Asset matters because human-flourishing companies create trust that must be protected from capture or extraction.

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