Internet-Cafe Point-Card Distribution

Internet-cafe point-card distribution is the offline-to-online channel system highlighted in No.202 盛大的盛大，传奇的传奇 | 中国互联网故事20. In the episode, [[Shanda|盛大]] could not rely on modern downloads, app stores, or mobile payment, so it built promotion and sales around internet cafes, prepaid cards, local dealers, and customer service.

The concept explains why [[LegendOfMir|《传奇》]] scaled so quickly in early-2000s China. Shanda’s channel work turned internet cafes into acquisition, installation, payment, and support nodes, making Chinese Online Game Commercialization possible before consumer internet infrastructure was mature.

Connections

• [[Shanda|盛大]] and [[LegendOfMir|《传奇》]] — source case.
• Chinese Online Game Commercialization — broader commercialization system.
• Online Game Social Organization — social retention layer that made the channel more valuable.