48 Blocks Espresso Martini

48 Blocks Espresso Martini is the premium espresso-martini product from Little Water Distillery discussed in Advice Line with Carlton Calvin of Razor. Mark describes it as one of the company’s best sellers and says he wants it to become known as an industry-standard espresso martini.

The product anchors the episode’s SKU Focus Under Cash Constraint lesson. Guy Raz and Carlton Calvin identify 48 Blocks Espresso Martini and the chocolate martini as the most central products, advise Mark to tell the ingredient and distilling story, and treat possible cans or line extensions as tests of consumer culture rather than reasons to keep every existing product equally resourced.

Connections

• Little Water Distillery and Mark - company and caller.
• SKU Focus Under Cash Constraint, Story Led Consumer Branding, Founder Visibility Marketing, and Product Led Willingness To Pay - concepts illustrated by the product advice.