8848

8848 is the early Chinese B2C ecommerce company in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode frames it as a “China Amazon” attempt built around books, software, computer accessories, store-system backing, and venture capital, but weakened by missed capital-market timing, business splitting, and founder control limits.

Connections

• Chinese Ecommerce Platform History — early B2C branch before payment and logistics matured.
• Startup Governance — founder equity and control problems in the episode’s account.
• Amazon and 卓越网 / Amazon China — comparison and later China-local Amazon route.