Aaron Cheung

Aaron Cheung is Adora Cheung’s brother and co-founder in PathJoy and Homejoy, as discussed in Adora Cheung on Homejoy, YC, Vote-by-Mail, and Instalab. The episode credits him with strong customer-acquisition, ad-funnel, and customer-acquisition-cost work during Homejoy’s early growth.

His role matters to the source because Homejoy began from a practical cleaning problem he experienced and then became a broader marketplace experiment. The episode also notes an investor-dynamics issue: even when Adora was CEO and could answer the questions, some investors addressed Aaron instead, leading her to attend some meetings without him so investors would focus on her leadership.

Connections

• Adora Cheung - sister and co-founder.
• PathJoy and Homejoy - companies they built together.
• Customer Pull, Price War Growth, and Scaling Broken Product - growth and marketplace concepts connected to the Homejoy story.