Adora Cheung
Adora Cheung is the founder interviewed in Adora Cheung on Homejoy, YC, Vote-by-Mail, and Instalab. The episode follows her from PathJoy and Homejoy through five years as a Y Combinator partner, a 2020 vote-by-mail project with Tech for Campaigns, and her current company Instalab.
Her core operating pattern is direct contact with the work. She cleaned homes herself to understand Homejoy supply, talked directly to Wisconsin voters before building a vote-by-mail funnel, and started Instalab from her own post-startup health problems. The episode turns her into a case for Customer Discovery By Doing Work, Founder Product Fit, Full-Funnel Civic Technology, and Founder Health Debt.
Connections
- Aaron Cheung - brother and Homejoy co-founder.
- Alex Cheung - brother and current Instalab co-founder.
- PathJoy and Homejoy - early company and marketplace failure case.
- Instalab - current at-home preventive-health company.
- Y Combinator, Startup School, Jessica Livingston, and Carolyn Levy - accelerator and interview context.
- Scaling Broken Product, Price War Growth, Service Marketplace Quality Control, and At-Home Preventive Health - main concepts from the episode.