Alexi Horowitz-Ghazi

Alexi Horowitz-Ghazi is the Planet Money reporter in There’s no business like dough business. The episode follows his reporting from the initial Hyperfixed listener question to Wetzel’s Pretzels corporate strategy and then to Ricky Alam’s franchise operation.

His role is to connect the abstract economics of impulse purchases with field reporting. By interviewing John Fisher, locating Ricky, and checking the Atlantic Avenue-Barclays Center operation, the source turns a funny storefront cluster into a grounded Retail Site Selection and Impulse Retail Clustering case.

Connections

• Planet Money - show context.
• Hyperfixed, Alex Goldman, and Jed Kronfeld - question pipeline.
• Wetzel’s Pretzels, John Fisher, Ricky Alam, and Atlantic Avenue-Barclays Center - reporting subjects.
• Impulse Retail Clustering and Shared-Kitchen Satellite Retail - concepts surfaced by the reporting.