Alice Evans

Alice Evans appears in The laws of the office revisited as the King’s College London scholar explaining a documented but unnamed social-change dynamic. Her claim in the source is that people may want to change, but often wait until they see others changing first.

Evans gives the episode its truth boundary. She says norm campaigns work only if they show real behavior; fake posters claiming everyone is washing dishes could undermine trust. That makes her segment a bridge between Truthful Social Proof, Naming Power In Social Change / 社会变革中的命名权, and practical Recognition Incentives.

Connections

• Truthful Social Proof - central social-change mechanism she explains.
• Innovations for Poverty Action - organization in the Uganda example discussed in the episode.
• Recognition Incentives - trophy and appreciation mechanism she points toward.
• Naming Power In Social Change / 社会变革中的命名权 - adjacent wiki concept on making behavior socially legible.