百度有啊 / Baidu Youa

Baidu Youa is the Baidu ecommerce attempt mentioned in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode treats it as a large-company experiment that did not convert search traffic and corporate resources into a durable shopping marketplace.

Connections

• Baidu — parent company and traffic source.
• Taobao and JD.com / 京东 — stronger ecommerce competitors in the source’s reference frame.
• Ecommerce Platform Failure Modes — large-company traffic without category execution.