Bjorn Adek Olsen

Bjorn Adek Olsen appears in How to beat the resource curse in Norway (Summer School) as the Norwegian fish marketer hired to sell Norwegian seafood into Japan. The episode describes him as a former fisherman who spoke Japanese and understood that salmon sold for sushi could command more value than salmon sold only for cooking.

His work turns the salmon segment into a Salmon Sushi Market Creation case. After initial rejection by Japanese industry executives, Olsen’s team tried branding, imagery, and relationship-building, then used a large discounted sale to Nishire on the condition that the fish be sold as sushi.

Connections

• Norway, Japan, and Nishire - country and buyer context.
• Export Market Coordination, National Export Branding, and Free Rider Problem - coordination concepts illustrated by his work.
• Market Coordination - broader market-creation frame.