entity Updated 2026-07-23 Tags: Person, Startups, Aerospace, Hard-Tech

Blake Scholl

Blake Scholl is the founder and CEO of Boom Supersonic in Blake Scholl, Founder & CEO of Boom Supersonic. The episode frames him as an outsider founder who moved from software and mobile commerce into commercial supersonic aviation because he wanted faster passenger flight to exist badly enough to endure the cost, skepticism, and technical learning curve.

His pre-Boom arc matters because it shapes the source’s Founder Motivation Evolution lesson. Scholl worked at Amazon in 2001 on scalable customer acquisition, then built Barcode Hero, a mobile-commerce startup he later judged as too resume-driven and trend-driven. After selling Barcode Hero, he decided to rank ideas by how happy he would be if they succeeded rather than by whether he already looked qualified.

At Boom, Scholl’s founder method combined product reasoning, enough technical self-education to ask better questions, and Recursive Expert Recruiting. The source says he bought aerospace textbooks, relearned calculus and physics, built market and aircraft spreadsheets, sought validation from a Stanford professor, and recursively asked aerospace experts whom they would most want in the trenches.

The later source arc makes Scholl a hard-tech crisis operator. He used Y Combinator to improve Boom’s investor story, pursued [[VirginGroup|Virgin]] for customer proof, built [[XB1SupersonicDemonstrator|XB-1]] as a learning platform, and after the [[RollsRoyce|Rolls-Royce]] engine break moved toward Crisis-Forced Vertical Integration around Boom’s own engine path.

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