Bobbie for Change

Bobbie for Change is the advocacy group mentioned near the end of Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants. Guy Raz describes it as working to influence industry policy around infant feeding.

The source names one effort: a bill that would allow women who have had breast cancer to get insurance coverage for Infant Formula. In the wiki, Bobbie for Change connects Bobbie’s brand mission to policy work around Formula Feeding Stigma, healthcare coverage, and parent support.

Connections

• Bobbie, Laura Modi, and Guy Raz - company, founder, and interviewer context.
• Infant Formula, Formula Feeding Stigma, and Mission Driven Customer Education - issue and communication context.