Bobo’s Oat Bars

Bobo’s Oat Bars is the food company that shared a Boulder kitchen and employees with Justin’s Nut Butter in Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then…He Reinvented Peanut Butter.. The episode uses the shared production arrangement to show how early CPG companies can stretch scarce manufacturing capacity before they have dedicated facilities.

Connections

• Justin’s Nut Butter and Justin Gold - neighboring CPG company and founder context.
• CPG Distribution - broader physical-product scaling context.
• Sales Velocity - reason Justin needed the squeeze-pack manufacturing step to work.