Boston University

Boston University appears in The challenges of integrating ads in AI search engines as Garrett Johnson’s affiliation. The episode uses Johnson’s marketing expertise to explain why AI Search Advertising depends on advertiser scale, user competition, conversion data, and ad-market design.

Connections

• Garrett Johnson - marketing professor interviewed in the episode.
• Marketplace Tech - show context.
• AI Search Advertising and Generative Engine Optimization - subject areas discussed through Johnson’s comments.