Brandon Katz

Brandon Katz is the Greenlight Analytics director of insights and content strategy interviewed in Netflix struggles to retain viewers after a series’ first season. In the episode, he explains Netflix’s second-season viewer losses as a Streaming Audience Retention problem rather than a simple quality or cancellation problem.

Katz’s central distinction is that first seasons can attract curiosity while second seasons test loyalty. He argues that the Binge Release Model, long production gaps, content abundance, and stronger competition can all make it harder for viewers to finish, remember, and return to a show.

Connections

• Greenlight Analytics - Katz’s affiliation in the source.
• Netflix, Streaming Audience Retention, and Binge Release Model - main topic and concepts from the interview.
• Marketplace Tech - interview context.