Cane Dog Coffee

Cane Dog Coffee is the Barbados-based specialty coffee brand co-founded by Dominic Windham-Giddens and discussed in Advice Line with Susan Griffin-Black of EO Products. The business sells widely across Barbados through hotels, restaurants, cafes, offices, supermarkets, gift shops, and local shops, with about $2 million in annual sales.

The episode frames Cane Dog’s next problem as international expansion from an island operating base. Guy Raz argues that the brand should communicate Barbados and the Caribbean more immediately, then test focused routes such as regional U.S. grocers and hotel introductions instead of attempting broad national expansion. The case extends Local Market Proof from domestic local launch into cross-border market selection.

Connections

• Dominic Windham-Giddens - co-founder and caller.
• Guy Raz and Susan Griffin-Black - Advice Line advisors.
• Relationship-Led Growth, Local Market Proof, Mission Driven Customer Education, and CPG Distribution - concepts reinforced by the Cane Dog case.