Carlton Calvin

Carlton Calvin is the founder and CEO of Razor USA and the How I Built This Advice Line guest in Advice Line with Carlton Calvin of Razor. The episode presents him as a consumer-products operator whose experience with scooters, copycats, retail distribution, and sales reps gives him a practical bias toward demand proof and channel execution.

His advice across the calls emphasizes Consumer Trend Spotting, retail presence, founder-led social content, and delegation. He pushes Sean Barassa to treat licensing as unlikely without stronger proof for Eulogy, encourages Shireen Tippett to make Honey Bespoke Stationery visible through stores and founder content, and tells Mark to concentrate Little Water Distillery around the products customers already want.

Connections

• Razor USA - company he founded and leads.
• Guy Raz and How I Built This - Advice Line host and show context.
• Eulogy, Honey Bespoke Stationery, and Little Water Distillery - caller cases he advises.
• Consumer Trend Spotting, Toy Inventor Licensing Path, Founder Visibility Marketing, SKU Focus Under Cash Constraint, and Founder Delegation Discipline - concepts illustrated by his advice.