Caroline Buck

Caroline Buck is the Oakland founder caller behind Petaluma in Advice Line with Jeffrey Hollender of Seventh Generation. She asks how to explain plant-based dog food in a way that feeds curiosity without triggering online outrage.

Connections

• Petaluma - company she founded with her husband.
• Purpose Driven Business, Mission Driven Customer Education, Product Led Willingness To Pay, and Trial Size Product - themes in the advice she receives.
• Guy Raz and Jeffrey Hollender - advisors on the call.