CeraVe / 适乐肤

CeraVe / 适乐肤 appears in 美妆巨头集体盯上头发，洗护生意为何又热起来？ as one of the L’Oreal / 欧莱雅-related brands whose hair-care business is described as growing by double digits. The episode uses CeraVe as part of a broader point: skincare-style credibility, ingredient language, and barrier/scalp-care framing are moving into hair care.

Connections

• L’Oreal / 欧莱雅 - parent company context in the source.
• Haircare Skincare-ization / 护发护肤化 - category frame where skincare routines and ingredients migrate into hair care.
• Consumer Brand Moat - trust transfer from one personal-care category into another.