China Eastern Airlines / 东方航空

China Eastern Airlines is the Chinese airline at the center of the ticket-policy segment in 中国消费者带动拉夫劳伦增长，东航优化机票退改签政策. The episode says China Eastern moved the free change/refund cutoff for all cabins from 30 days before departure to 14 days before departure.

The source presents the move as Airline Ticket Flexibility / 机票退改签灵活性 rather than simple discounting. By reducing the penalty risk of buying early, China Eastern may encourage earlier booking and appeal to business travelers and corporate clients whose plans change more often. The episode contrasts this with Air China and China Southern Airlines, where seven days remains a key boundary and discounted tickets can still incur 5%-20% change/refund fees before that point.

Connections

• Airline Ticket Flexibility / 机票退改签灵活性 - core policy mechanism added by the source.
• Air China and China Southern Airlines - comparison airlines in the same segment.
• Price Elasticity / 价格弹性 - demand effect from reducing penalty risk around early booking.
• Airline Loyalty Program Moat - adjacent corporate-travel and business-customer retention context.