CITIC Capital / 中信资本
CITIC Capital / 中信资本 appears in 145. 改嫁中资的餐饮洋品牌 as the controlling investor in McDonald’s China after the 2017 transaction that made “Golden Arches” widely visible as the China company name. The source says CITIC held 52%, while Carlyle Group / 凯雷资本 and McDonald’s global held minority stakes.
The episode treats CITIC’s role as the earliest large proof point for Foreign Restaurant Brand Local Control / 外资餐饮品牌本土控制权. McDonald’s global later increased its China stake and Carlyle exited, but the source says CITIC still retained 52% control, making the case a template for later China-control deals around Starbucks, Burger King, and Pizza Hut China / 必胜客中国.
Connections
- McDonald’s - China brand case tied to CITIC Capital.
- Carlyle Group / 凯雷资本 - 2017 co-investor that later exited according to the source.
- Foreign Restaurant Brand Local Control / 外资餐饮品牌本土控制权 and Local Partner Market Entry - concepts illustrated by the deal.
- Consumer Brand Moat - why the brand remained valuable after local ownership changed.