Clorox

Clorox appears in Making AI work - for work as Christopher Mims’ example of a company that is not usually treated as a technology leader but is using AI productively. The episode says Clorox used generative image tools to make simple web ad variants for Hidden Valley Ranch and used [[MicrosoftCopilot|Microsoft Copilot]] with ChatGPT underneath as a brainstorming participant.

The case matters because it grounds Business-Led AI Transformation outside software companies. AI is useful here not as a general replacement for workers, but as a way to speed ad-variant generation and add an unusual voice to product ideation when the workflow is bounded.

Connections

• Hidden Valley Ranch - brand/product context for generated ad variants.
• [[MicrosoftCopilot|Microsoft Copilot]] and ChatGPT - brainstorming-tool context named in the episode.
• AI-Generated Advertising, AI Visual Merchandising, and Creative Material Industrialization - generated marketing-asset branch.
• Business-Led AI Transformation, AI Workflow Triage, and AI Economic Diffusion - broader enterprise AI adoption frame.