Costco Next

Costco Next is the partner-commerce program in Costco where Costco members shop directly on partner websites and receive Costco-related discounts after entering a membership number. The episode treats it as an e-commerce extension that gives members value without forcing Costco to absorb every operational burden of a conventional marketplace.

Connections

• Costco, Costco Logistics, and Amazon - e-commerce context.
• Membership Retail, Retail Counter-Positioning, and Scale Economies Shared - concepts Costco Next extends.