Cotti Coffee / 库迪咖啡

Overview

Cotti Coffee / 库迪咖啡 is a Chinese coffee chain represented in the source through a limited test of freshly fried food in selected stores.

Current Profile

The source uses Cotti as a second case, alongside Luckin, of beverage chains searching for more revenue per store by widening the menu. Cotti’s test remains below national rollout and therefore signals exploration rather than a settled restaurant-format shift.

Key Characteristics

• Chinese coffee-chain context in the episode.
• Testing a freshly prepared food category in selected stores.
• Seeking store-output growth beyond the core beverage menu.
• Exposed to preparation, equipment, service-speed, waste, and supply-chain complexity.

Evidence

• Menu experiment: 高洁丝｜豆包增加水电缴费功能，瑞幸引入奶茶品类 says selected Cotti stores are testing freshly fried food and that the category has not rolled out nationally.
• Operating interpretation: 高洁丝｜豆包增加水电缴费功能，瑞幸引入奶茶品类 pairs Cotti with Luckin to argue that new categories can add demand while increasing store and supply-chain burden.

Qualifications

The source gives no store sample, menu details, sales lift, waste rate, labor requirement, equipment cost, test duration, or rollout decision. It does not establish that the experiment is profitable or representative of Cotti’s whole network.

What Changed

• Created a source-scoped profile for Cotti’s selected-store food test.

Relationships

• Luckin Coffee / 瑞幸咖啡 - coffee-chain comparator also expanding beyond a narrow coffee menu.
• Menu Expansion Operational Complexity / 菜单扩张的运营复杂度 - framework for judging whether added categories raise output after operating costs.
• Beverage Category Convergence - adjacent blurring of coffee, tea-drink, and food occasions.
• Coffee Chain Institutionalization - mature competitive context that pressures chains to find more value per store.