当当 / Dangdang
Dangdang is the book ecommerce company in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode presents it as an early listed star whose book-retail lead was eroded by JD.com / 京东 category expansion and whose later public image was dominated by founder-family control conflict.
Connections
- 卓越网 / Amazon China — early book and media competitor.
- JD.com / 京东 — broader-platform competitor that weakened Dangdang’s category advantage.
- Startup Governance — control-rights and founder-conflict theme reinforced by the source.