Dan Moriarty

Dan Moriarty appears in Can World Cup mania grow MLS in the U.S.? as chief marketing officer of the Chicago Fire. He says the club wanted to give Chicago the World Cup summer it deserved even though the city was not hosting tournament matches.

His role in the source is customer targeting. The club debates whether to pursue wealthy corporate buyers, prize-driven mass attention, or broad public activation, then chooses the watch-party strategy because it better matches people who might become long-term local soccer fans.

Connections

• Chicago Fire - club context.
• Dave Baldwin - club president paired with Moriarty in the source.
• Major League Soccer and FIFA World Cup - league and tournament setting.
• Major-Event Attention Conversion, Offline Brand Activation, and Sports Fandom Network Effects - concepts his targeting problem illustrates.