大琪
大琪 is the independent designer interviewed in EP87 对话独立设计师大琪：通过设计帮助产品做好增长. The episode presents him as a product and user-experience designer with roughly a decade of large-company experience, beginning at Alibaba in 2015, then working at Lazada for about five years, and later joining TikTok in Singapore in 2023.
His current independent work combines content creation, design services for outbound product teams, and Product Roast, a free landing-page review practice that exposed recurring problems in early products. Daqi’s central contribution to the wiki is the claim that designers and founders should treat design as a business and growth discipline: the page must explain user value, scenario, trust, and action before visual polish can do much work.
Key Points
- Daqi connects design to product goals, KPI, user problems, and conversion rather than treating design as a separate visual layer.
- His Lazada experience is used to discuss Cross-Cultural Product Design for Southeast Asian markets and the practical value of visiting real users.
- His Product Roast practice gives the episode its concrete evidence base around Landing Page Conversion, CTA placement, trust proof, and scenario copy.
- He argues that independent builders should spend more time on acquisition, user discovery, and Fast Product Validation instead of staying inside their professional comfort zone.
Connections
- 硬地骇客 — show where the conversation was published.
- Product Roast — Daqi’s landing-page review activity.
- Landing Page Conversion, Business Fluent Design, and Design Led Growth — concepts extracted from his operating view of design.
- Alibaba, Lazada, and TikTok — career contexts discussed in the episode.
- Cross-Cultural Product Design and Cross-Cultural User Research — market-difference themes from his international design work.