David McRaney / 大卫·麦克雷尼

David McRaney is the author of [[ZhenglunYuShuofu|《争论与说服》 / How Minds Change]], the book used by 132.争论与说服：我们为什么吵架，怎么才算赢？ to discuss argument, persuasion, belief change, and public disagreement. The episode presents the book’s framework through cognitive science, social psychology, communication studies, and concrete examples rather than as a simple rhetoric guide.

In this wiki branch, McRaney matters as a popularizer of why facts alone often fail to move people. The episode’s use of his work connects constructed perception, cognitive dissonance, tribal belief, group polarization, deep canvassing, and social naming into one explanation of how minds can eventually change.

Connections

• [[ZhenglunYuShuofu|《争论与说服》 / How Minds Change]] - book discussed in the source.
• Deep Canvassing / 深度说服, Elaboration Likelihood Model / 精细加工可能性模型, and Naming Power In Social Change / 社会变革中的命名权 - persuasion and social-change ideas associated with the episode’s reading.
• Social Psychology / 社会心理学 and Rational Humility - wider knowledge branch the book enters in this wiki.