Derek (Hockey Ninja)

Derek is the founder/caller associated with Hockey Ninja in Advice Line with Chris Riccobono of UNTUCKit. The source gives only his first name and says he is based in Arlington, Virginia, still loves his full-time job, and runs Hockey Ninja as a side hustle.

His question is how to allocate limited founder time after the company received NHL clearance on several products. Chris Riccobono and Guy Raz advise him that safety equipment needs professional proof, so equipment managers, player use, and athlete relationships may matter more than generic social-media posting.

Connections

• Hockey Ninja - company he founded.
• Chris Riccobono and Guy Raz - Advice Line advisors.
• Safety Product Credibility, Athlete Sponsorship Strategy, and Channel Focus Experiments - advice themes from his call.