EAB

EAB is the education company whose survey grounds AI Meets the Search for a BA. The Marketplace Tech episode says EAB found that about half of college-bound high school students are using AI tools during the college search, nearly double the prior spring’s share.

In the wiki, EAB links AI College Search to institutional response. The survey is used as evidence that AI-assisted college discovery has moved beyond isolated student experimentation and into a large enough behavior pattern for colleges to treat Higher Education AI Discoverability as a marketing and information-quality problem.

Connections

• Marketplace Tech and Stephanie Hughes - source and host context.
• AI College Search - student behavior measured by the survey.
• Higher Education AI Discoverability, AI Discovery SEO, and AI Search Analytics - institutional response frame.
• Michael Coppenheifer - speaker in the episode discussing how colleges should monitor AI descriptions.