易趣 / EachNet

EachNet is the early Chinese C2C marketplace in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode describes its eBay acquisition and later decline as a localization and platform-competition case, where global marketplace experience did not translate cleanly into Chinese consumer trust, payment, and seller operations.

Connections

• Taobao — local competitor whose rise became the episode’s main contrast.
• Chinese Ecommerce Platform History — early C2C marketplace layer.
• Platform Dependency Risk — broader rule, traffic, and marketplace-position risk discussed across the source.