Endeca

Endeca is the enterprise search and business-intelligence company where Aman Narang, Steve Fredette, and John Graham worked before founding Toast in Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.. The source says Endeca’s core business was e-commerce search and that Aman worked on an internal business-intelligence effort that felt like a startup inside the company.

The episode uses Endeca as the founder-team formation environment. Oracle acquired Endeca around the end of 2011, which gave the future Toast founders enough financial room to explore ideas while also freeing them from the original company. Steve Papa is also tied to this period because he encouraged the mobile business internally and later funded Toast.

Connections

• Aman Narang, Steve Fredette, John Graham, and Steve Papa - people connected to the Endeca-to-Toast path.
• Oracle - acquiring company in the source.
• Toast, Startup Timing Windows, and Founder Idea Pivot - company and startup-pattern branch created after the acquisition.