Flora

Flora is the fiber company discussed by Jeni Britton in Advice Line with Jeni Britton of Jeni’s Splendid Ice Creams (2025). The episode describes Flora as pulling fiber from produce trimmings such as apple cores, watermelon rinds, melon rinds, and mango skins, then turning those ingredients into bars with about 13 or 14 grams of fiber.

The source connects Flora to microbiome health and to Britton’s broader food-company thesis: even health-oriented products need to make customers feel a practical benefit, not only understand a nutritional claim.

Connections

• Jeni Britton - founder/operator context in the source.
• Jeni’s Splendid Ice Creams - Britton’s earlier food company.
• Mission Driven Customer Education, Product Led Willingness To Pay, and CPG Distribution - related consumer-product concepts.