Forward Consumer Partners

Forward Consumer Partners is the investment group discussed in Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then…He Reinvented Peanut Butter. as acquiring a 51% controlling interest in Justin’s Nut Butter, while Hormel retained a significant stake. Matt Leeds approached Justin Gold with the idea of reviving brands that were trapped inside larger corporate portfolios.

Connections

• Matt Leeds - Forward person who approached Justin.
• Justin Gold, Justin’s Nut Butter, and Hormel - founder, brand, and prior owner.
• Post-Acquisition Founder Identity and Founder Role Transition - themes connected to Justin’s return as owner, founder, and board member rather than day-to-day operator.