国美 / Gome

Gome is the electronics-retail chain in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode uses its price-war retail rise, founder imprisonment, control struggle, and late “True Happiness” app turn to show how offline retail scale can miss an ecommerce transition window when governance and product direction break down.

Connections

• 苏宁 / Suning — appliance-retail peer that also struggled through ecommerce and diversification.
• Startup Governance — control-rights and founder-versus-manager conflict.
• Ecommerce Platform Failure Modes — delayed digital transition and unfocused app strategy.