Good To Go

Good To Go was the keto-oriented brand launched by Riverside Natural Foods in 2018 in MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.. The episode treats it as a focus lesson inside a fast-growing CPG company rather than as a successful second brand.

Key Points

• Nima Fotovat describes himself as vulnerable to “shiny object syndrome” when discussing Good To Go.
• The brand had quality issues, required reformulation, did not grow enough, and was eventually discontinued.
• Salma Fotovat says the brand carried opportunity cost because resources spent on Good To Go were not focused on MadeGood.

Connections

• MadeGood, Riverside Natural Foods, and Cookie Pal - brand portfolio context.
• Family Business Scaling, Distribution Led Product Building, Founder Resilience, and Sustainable Growth Pace - concepts illustrated by the failed adjacent bet.