Great Harvest Bread

Great Harvest Bread is described in Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then…He Reinvented Peanut Butter. as the first customer for Justin’s Nut Butter in Boulder. The episode uses the account to show how an early local retail yes can start a CPG distribution path even when most stores initially decline.

Connections

• Justin Gold and Justin’s Nut Butter - founder and brand.
• CPG Distribution - early local retail path.
• Customer Pull and Product Led Willingness To Pay - validation concepts that require more than friendly feedback.