Greenmarket

Greenmarket is the farmers-market network discussed in A firm Andy: what are new British PM’s plans?. The episode marks its 50th anniversary and describes it as the largest open-air farmers-market network in the United States, with markets across [[NewYorkCity|New York City]]’s five boroughs depending on the season.

The source traces Greenmarket from a 12-vendor experiment in a fenced lot on 59th Street to an institution managed by GrowNYC. Its importance is practical and cultural: it supports regional farms, changes public space around Union Square, enables welfare-benefit use across vendors, and links farmers directly with chefs and shoppers.

Connections

• GrowNYC, Union Square, and New York City - operator, flagship place, and city context.
• Barry Benepe, Bob Lewis, and Ron Benaghi - founders and farmer case in the episode.
• Farmers Market Urbanism - concept built from the segment.
• Restaurant Supply Chain Localization and Local Market Proof - adjacent food-sourcing and market-validation concepts.