Guming / 古茗

Guming appears in 141. 咖啡战争2026：机构化与本土化 as a tea-drink chain testing the boundary between tea and coffee. The episode says Guming / 古茗’s coffee tests reached around 20% of order volume, using it as evidence for Beverage Category Convergence and for why coffee chains should worry about tea-drink operators.

The source’s argument is that tea-drink chains already know site selection, franchise operations, fresh beverage preparation, and low-price mass-market traffic. If coffee production is comparatively standardized, those chains may enter coffee more easily than Luckin Coffee / 瑞幸咖啡 can enter fresh-fruit tea.

Source Position

• Guming is used as a cross-category signal rather than as the episode’s main company case.
• The key implication is that coffee competition can come from outside coffee-native brands.
• The case reinforces Franchise-Led Consumer Chain Expansion because mature tea-drink operators and franchisees can carry adjacent beverage categories into existing store networks.

Connections

• Mixue Bingcheng - another tea-drink chain used in the source’s coffee crossover discussion.
• Beverage Category Convergence - concept added by the source.
• Luckin Coffee / 瑞幸咖啡 and Low Price Brand Perception - coffee incumbent and value-positioning context.