好大夫在线

Haodf is the doctor-directory and patient-review platform founded by 王航 in No.206 检索、送药、看病：互联网医疗这些年 | 中国互联网故事22. The episode describes its early idea as a “medical version of Dianping,” but emphasizes that the hard work was collecting structured doctor schedules, department information, and patient feedback from hospitals where data was not cleanly available.

The source gives Haodf a distinctive ethical position: it long resisted selling drugs, operating offline hospitals, and running patient ads. That restraint made it credible inside Internet Healthcare, but also narrowed its commercial route, contributing to later financial pressure and eventual acquisition into Alibaba/Alipay’s medical-health system.

Key Points

• Haodf’s early product problem was information structure, not UI novelty.
• Its “three no” posture is used as a medical-ethics contrast to more aggressive traffic and drug-sales models.
• The company’s later pressure shows that trusted healthcare platforms may still struggle when revenue cannot attach to high-value medical transactions.

Connections

• 王航 — founder and operating context.
• Internet Healthcare — broader industry branch where Haodf is an early professional platform.
• Online Medical Consultation — adjacent service category, even though Haodf is presented as more restrained than many later consultation platforms.
• Medical Platform Trust Crisis — trust boundary that makes Haodf’s restraint strategically meaningful.