好运连得 / Haoyun Liande

好运连得 appears in 不爱直播带货的欧美消费者，为何在 Whatnot 上大把花钱？ as Damai Entertainment’s designer-toy brand. The source says it opened stores in Shanghai, Shenzhen, and Guangzhou, planned eight stores across six cities in the year, and aimed to make all store IP exclusive or self-developed within three to five years.

The episode frames the brand as Alibaba’s move into an IP-led designer-toy market, but it also warns that distribution, capital, and supply chain do not guarantee a hit character or durable fandom.

Connections

• Damai and Alibaba - corporate and channel context.
• Image-First IP and Chinese Consumer Brand Soft Power / 中国消费品牌软实力 - IP and outbound-brand context.
• Collectible Drop Scarcity - adjacent designer-toy purchasing logic.