Havas

Overview

Havas is the agency where Federica Fornaciari says she led an international relationship serving Telefónica across Spain, the United Kingdom, and Latin America.

Current Profile

The bounded interview uses Havas to contrast agency delivery with consulting advice. Agency strategists, analysts, producers, account teams, and creative leaders work toward visible campaign and commercial outcomes, making implementation and client reaction harder to separate from the advice itself.

Key Characteristics

• Provides Fornaciari’s agency leadership and delivery context.
• Integrates multiple specialist roles around a visible shared outcome.
• Is presented as more closely embedded with client functions than board-selected consulting teams.
• Supports a transformation approach that begins with listening to both clients and experienced colleagues.

Evidence

• Agency accountability - Federica Fornaciari on Leadership and Why Business Transformation Fails | Tomorrow Today contrasts campaign and sales accountability with abstract consulting output.
• Telefónica relationship - Federica Fornaciari on Leadership and Why Business Transformation Fails | Tomorrow Today attributes a multi-market managing-director assignment and business-wide diagnostic approach to Fornaciari at Havas.

Qualifications

The page is limited to Fornaciari’s account and does not independently verify titles, dates, campaign results, client scope, or Havas’s organization and methods beyond the represented relationship.

What Changed

• Created a source-bounded profile of Havas as the delivery side of the consulting-agency comparison.

Relationships

• Federica Fornaciari - agency leader supplying the account.
• Telefónica - client relationship discussed in the episode.
• Bain & Company - consulting context contrasted with agency implementation.
• Strategy–Execution Accountability - framework strengthened by the agency delivery model.