Head & Shoulders / 海飞丝

Head & Shoulders / 海飞丝 appears in 美妆巨头集体盯上头发，洗护生意为何又热起来？ as a traditional mass hair-care brand facing pressure in the source’s account of the 2026 hair-care market. The episode uses it as a contrast to high-end professional and specific-function products: basic shampoo demand remains large, but growth and pricing power are shifting elsewhere.

Connections

• Premium Haircare Market / 高端洗护市场 - contrast between mass basic cleaning and higher-value functional care.
• Procter & Gamble - broader CPG owner context in the wiki.
• Consumer Brand Moat - mass-brand trust can be durable but still exposed when category value shifts.