盒马 / Hema

Hema is the store-warehouse fresh-retail route in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode mentions it alongside fresh-grocery financing and warehouse models, using it as one of the attempts to combine offline retail, online ordering, and rapid local fulfillment.

Connections

• Alibaba — parent ecosystem context.
• 每日优鲜 / Missfresh, 叮咚买菜 / Dingdong Maicai, and 朴朴超市 / Pupu Supermarket — fresh-grocery comparison set.
• Fresh Grocery Ecommerce Economics and Instant Retail — category and fulfillment contexts.