Hockey Ninja

Hockey Ninja is the hockey equipment company discussed by [[DerekHockeyNinja|Derek]] in Advice Line with Chris Riccobono of UNTUCKit. The company specializes in visors and full-face titanium hybrid shields for beer-league, high-school, and youth players.

The source says Hockey Ninja’s product combines a titanium lower cage with a replaceable high-end plastic visor, and that the company tests visors at higher impact speeds than common testing bodies. The Advice Line question is whether Derek should spend scarce time on social media or pursue equipment managers, teams, and player use after receiving NHL clearance on several products. Chris Riccobono and Guy Raz steer the company toward Safety Product Credibility through player validation, athlete partnerships, and visible use by credible hockey people.

Connections

• [[DerekHockeyNinja|Derek]] - founder/caller in the source.
• Chris Riccobono and Guy Raz - Advice Line advisors.
• [[NationalHockeyLeague|NHL]] - professional-league context for equipment clearance and player credibility.
• Safety Product Credibility, Athlete Sponsorship Strategy, Trust As Business Asset, and Product Led Willingness To Pay - concepts surfaced by the case.