Honey Bespoke Stationery

Honey Bespoke Stationery is Shireen Tippett’s stationery and paper-goods business in Advice Line with Carlton Calvin of Razor. The company sells personalized stationery, birthday invitations, birth announcements, and licensed collegiate stationery.

The source says Honey Bespoke reached nearly $120,000 in revenue the prior year, mostly through Etsy, but the current year had slowed. Carlton Calvin and Guy Raz advise Shireen to reduce dependence on marketplace traffic by testing school-connected stationery stores, markets, sales reps, and founder-led content that shows the design process and makes the brand easier to trust.

Connections

• Shireen Tippett - founder.
• Carlton Calvin and Guy Raz - Advice Line advisors.
• Founder Visibility Marketing, Direct-to-Consumer Brand Control, Wholesale As Marketing, Channel Focus Experiments, and Measured Channel Testing - concepts surfaced by the advice.