Innovations for Poverty Action

Innovations for Poverty Action appears in The laws of the office revisited through the Uganda example in Alice Evans’s social-change segment. The episode says the organization ran a video campaign showing people reporting gender-based violence and being supported by their community.

The source uses the campaign as a Truthful Social Proof case: visible examples of real support can change what people believe others will tolerate or back, helping behavior shift without pretending a norm already exists when it does not.

Connections

• Alice Evans - researcher explaining the broader social-change mechanism.
• Truthful Social Proof - concept illustrated by the Uganda campaign.
• Recognition Incentives - adjacent non-monetary norm-change tool discussed later in the source.