Jed Kronfeld

Jed Kronfeld is the listener whose question starts There’s no business like dough business. He notices that Atlantic Avenue-Barclays Center has three nearby [[WetzelsPretzels|Wetzel’s Pretzels]] locations and asks why they are so close together, whether they compete, and whether they make money.

Jed’s role is to provide the ordinary observation that the episode turns into an economics case. His question lets Planet Money examine Impulse Retail Clustering, Retail Incrementality, and the franchisee-level operating logic behind what first looks like redundant storefront placement.

Connections

• Hyperfixed and Alex Goldman - show and host through which the question reaches Planet Money.
• Planet Money - reporting show that investigates the question.
• Wetzel’s Pretzels and Atlantic Avenue-Barclays Center - company and location he asks about.
• Impulse Retail Clustering and Retail Incrementality - concepts the question opens.