卓越网 / Amazon China

Joyo is the book and media ecommerce company in No.200 电商三国之群雄逐鹿：腰挂公章、持剑拒签，以及 108 种死法. The episode says it was incubated by the Kingsoft/Lei Jun circle, used hit-item logic in books and audiovisual products, and was acquired by Amazon, whose China ecommerce business later struggled with localization and eventually retreated from domestic ecommerce.

Connections

• Amazon — acquirer and later local-market contrast.
• 当当 / Dangdang — early book-retail competitor.
• Chinese Ecommerce Platform History — book and media ecommerce branch.